Director of Marketing

Director of Marketing

Job
Summary:

The Crummer Graduate School of Business at Rollins College is seeking a Director of Marketing to join their team! This role owns the marketing strategy, operations, brand positioning, and budget for all MBA programs and graduate certificates at the Crummer Graduate School of Business. It directs demand generation, lead nurture, admission communications, in-house social media, and content across every channel, with the goal of supporting to admission team to meet or exceed annual enrollment targets.

The position leads the marketing team and manages agency and vendor partners. It serves as the steward of the Crummer brand and the single point of accountability for every message a prospective student receives, from first inquiry through enrollment. It collaborates most closely with Admission, and also partners with Student Success, Alumni Relations, faculty, and Rollins College Marketing and Communications.

Essential Job Functions

1. Strategy and Planning
   
   • Develop, own, and execute the annual marketing strategy and plan for all MBA programs and graduate certificates, aligned to enrollment goals by program, term, and audience.
     
   • Translate enrollment targets into a full-funnel marketing plan with clear goals, timelines, channel mix, and success measures.
     
   • Manage the marketing budget, allocating and reallocating spend across channels based on performance, cost efficiency, and return on investment.
     
   • Lead brand positioning and messaging for Crummer and each program, ensuring a consistent, differentiated value proposition in every market.
     
   • Monitor market trends, prospective student behavior, and competitor programs; recommend adjustments to positioning, pricing communication, and program marketing.
     
2. Demand Generation and Digital Marketing
   
   • Oversee paid media, search engine marketing and optimization, paid social, and digital campaigns across the full funnel, from inquiry to enrollment.
     
   • Lead lead-nurture and email marketing programs.
     
   • Partner with CRM manager to build, test, and refine journeys, segmentation, and lead scoring.
     
   • Oversee website strategy and performance, including landing pages, conversion paths, and inquiry forms.
     
   • Drive continuous testing and optimization of creative, messaging, audiences, and offers.
     
3. Admission Communications Oversight
   
   • Serve as the owner and final reviewer of all admission communications, ensuring every message is on-brand, accurate, timely, and aligned to enrollment strategy.
     
   • Partner with the Admission team to map and maintain the end-to-end communication flow for each program.
     
   • Establish and maintain the admission communication calendar, including email, text, print mail, admit packages, and event invitations and follow-up.
     
   • Write, edit, or direct the writing of admission letters, decision notifications, yield campaigns, deadline reminders, and scholarship and financial information communications.
     
   • Set voice, tone, and template standards for counselor-facing outreach, and provide templates and guidance so individual staff communications stay consistent with the brand.
     
   • Review communication performance (open, click, response, and conversion rates) and refine messaging to improve application completion and yield.
     
   • Ensure communications comply with institutional policy, accessibility standards, and applicable privacy and marketing regulations.
     
4. In-House Social Media
   
   • Lead an in-house social media strategy for Crummer across platforms, including strategy, content planning, publishing, and community management.
     
   • Work collaboratively with the Assistant Director of Enrollment Marketing to develop and maintain a social media content calendar aligned to recruitment cycles, events, and institutional priorities.
     
   • Direct the creation of original social content, including short-form video, photography, graphics, and student, alumni, and faculty stories.
     
   • Support the Assistant Director of Enrollment Marketing to oversee day-to-day account management, audience engagement, and timely responses.
     
   • Coordinate organic social with paid social campaigns so messaging, audiences, and creative reinforce one another.
     
   • Track and report on reach, engagement, follower growth, and social-sourced inquiries, and use results to refine strategy.
     
5. Content and Creative
   
   • Direct content strategy across the website, social media, email, print, video, and student and alumni news stories.
     
   • Oversee creative production, brand standards, and project traffic and timelines, ensuring quality and on-time delivery.
     
   • Maintain brand guidelines, templates, and asset libraries for internal and external use.
     
   • Partner with faculty, students, and alumni to identify and tell stories that demonstrate program outcomes and the Crummer experience.
     
6. Team and Partner Management
   
   • Lead, develop, coach, and set priorities for the marketing team, fostering a culture of accountability, collaboration, and continuous improvement.
     
   • Manage agency and vendor relationships, including scopes of work, contracts, budgets, and performance reviews.
     
   • Coordinate with Rollins College Marketing and Communications on brand alignment, shared resources, and institutional campaigns.
     
7. Analytics and Performance
   
   • Track funnel metrics, including cost per inquiry, application, and enrollment, conversion rates by stage, etc.
     
   • Build, request and maintain dashboards and regular performance reports for leadership.

Minimum Qualifications & Education:

• Bachelor's Degree from an accredited university or college.
• Minimum of 7 years of progressively responsible marketing experience, including at least 2 years leading a team.
• Demonstrated experience managing marketing budgets, agency partners, and multichannel campaigns.
• Experience with CRM and marketing automation platforms, web content management systems, and social media management and analytics tools.

Preferred Qualifications:

• Master's Degree.
• Experience working in higher education and/or graduate enrollment marketing.
• CRM Slate experience.

Knowledge, Skills, and Abilities:

• Strong strategic thinking, with the ability to connect marketing activity to enrollment outcomes.
• Exceptional writing and editing skills, with a sharp eye for brand voice, tone, and accuracy.
• Working knowledge of social media platforms, trends, and content best practices.
• Strong analytical skills, with the ability to interpret data and turn insights into action.
• Strong organizational and problem-solving skills.
• Exceptional planning skills and excellent attention to detail.
• Ability to contribute ideas to improve internal processes.
• Demonstrated ability to establish priorities, manage shifting priorities, and handle numerous time-sensitive projects with multiple deadlines.
• Ability to accomplish goals working through formal and informal channels, with diplomacy and tact.
• Demonstrated creativity, critical analysis, initiative, judgment, and decision-making skills.
• Demonstrated experience working independently and as part of a team.
• Excellent interpersonal and leadership skills.

Work Environment:

• Campus-based, front-facing customer service position, working in an office environment.
• Regular use of a computer and databases.
• Occasional evening and weekend work to support recruitment events, campaigns, and time-sensitive social media activity.

Instructions to Applicants:

To apply, please submit an application and upload the following materials:

1. Resume
2. Cover Letter
3. Please upload a PDF Portfolio of work (optional)

**Review of applications will begin immediately and continue until postion is closed.**

Benefits & Perks:

• 25 Days - Paid Time Off (vacation, sick and personal time)
• 10 Days - Paid Holidays
• 5 Days - Paid College Closure Days
• Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
• 100% Employer-Funded Health Reimbursement Account ($125+/month)
• 100% Employer-Paid Short & Long Term Disability Insurance
• Domestic Partner Benefits
• 11.5% Employer Retirement Contributions
• Discounted On-Campus Dining Meal Plans
• Free On-Campus Parking
• Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
• Free Full Tuition for Employees and their Families
• Pet Insurance
• 100% Employer-Funded Employee Assistance Program
• Plus More!

Additional Perks:

• Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont-9 & Winter Park/Springs Village-23) and within walking distance from the Winter Park SunRail Station
• Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards, and more)
• Discover what it's like to live in Orlando: Live, Work, Play and Learn
• Plus More!

Rollins offers a competitive salary, along with our generous full-time benefits package! Click here to review our full-time benefits package.

Our Service
Excellence Philosophy:



At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.

Click here to learn more about our commitment to Service Excellence at Rollins College!

Equal Employment Opportunity:



Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, visit click here. Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to humanresources@rollins.edu | 407.646.2102.

Employment Eligibility:

All new employees must be eligible and show employment eligibility verification by the first date of employment at Rollins College, as legally required (e.g., Form I-9). Rollins College will require proof of authorization to work in the United States. Further, based on the September 18, 2026, Presidential Proclamation and separate executive order, the College may not be able to offer H-1B sponsorship. Particularly the College is not able to pay the required fee accompanying new H-1B visa petitions.

FLSA Status:

Exempt

Service Months:

12



To apply, visit https://jobs.rollins.edu/jobs/director-of-marketing-orlando-florida-united-states-winter-park-fl

Rollins is the best college in Florida, but don't just take our word for it. See what the experts are saying. Explore all of the ways Rollins is top ranked—from our academic excellence and expert faculty to our unparalleled campus and one-of-a-kind study abroad opportunities.








Copyright ©2025 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency je-6ddacfc0e25a41c9a5a91b0b2242cf01

Jobs at Rollins College. When inquiring or applying for positions at Rollins College, please also reference AcademicCareers.com

Applicants with dual-career considerations can find university jobs such as professor jobs, dean jobs, chair / department head jobs, and other faculty jobs and employment opportunities at Rollins College and at other institutions of higher education in the region on www.AcademicCareers.com

To receive email alerts when new jobs at Rollins College are posted, please sign up at new job openings at Rollins College.