Graduate Admissions CRM Coordinator - Communications & Outreach

Georgia College & State University (GCSU) is the state's designated public liberal arts university, where students learn the essential skills to compete in a fast-paced and technology-driven global society. The university prepares students for successful careers, leadership in communities, problem solving and life-long learning through personalized attention in a residential setting with opportunities for a variety of transformational experiences through its award-winning, high-impact practices. One of only three selective universities within the University System of Georgia and a top 10 ranked public university in the Southeast, GCSU offers undergraduate degrees in more than 40 majors, more than 30 graduate programs, doctorates in education and nursing, professional certificates, and continuing education programs.

As a member of the prestigious Council of Public Liberal Arts Colleges (COPLAC), GCSU is committed to fostering a liberal arts environment that values academic preeminence, interdisciplinary inquiry and an inclusive learning community. GCSU enjoys a strong reputation for academic excellence and nationally ranked programs according to US News & World Report, The Princeton Review and Colleges of Distinction - among other ranking sources.
Georgia College & State University takes great pride in combining the educational experience of a private liberal arts college with the affordability of a public university. Faculty and staff are dedicated to student engagement and experiential learning through high-impact practices such as internships, service- and community-based learning, leadership development, study abroad opportunities, mentored undergraduate research and a capstone project that fosters intellectual curiosity, reasoned inquiry and critical thinking.

The university's beautiful and historic campus is located downtown in Milledgeville, Georgia, a charming college town of approximately 19,000 residents in Central Georgia, and only 90 miles southeast of Atlanta. Milledgeville is also the home of noted American author and alumna, Flannery O'Connor, '45, and the college community enjoys many exciting literary arts programs at O'Connor's former home, Andalusia, a National Historic Landmark owned by the university. Milledgeville is located on the banks of beautiful Lake Sinclair and Lake Oconee, allowing faculty, staff and students to take full advantage of the environmental and recreational benefits of being part of a lake community. For cultural, educational and leisure opportunities beyond Milledgeville - Macon and Atlanta are located within easy driving distances.

Georgia College & State University is dedicated to protecting academic freedom in addition to supporting freedom of expression as outlined in the University System of Georgia's Freedom of Expression and Academic Freedom policy and its Ethics Code of Conduct. For more information, visit us online at gcsu.edu.

The Graduate Admissions CRM Coordinator - Communications & Outreach is responsible for developing, managing, and executing strategic prospective student communications, recruitment campaigns, and engagement initiatives within the Slate CRM. This position serves as the primary liaison between The Graduate School and academic Graduate Coordinators, supporting programs from initial student inquiry through enrollment. The Coordinator designs GCSU-branded outreach materials, builds and maintains communication plans and campaigns in Slate, and facilitates ongoing customer service for prospective and admitted graduate students. This role also participates in the Graduate Coordinators Committee and Graduate Council, ensuring alignment between institutional recruitment strategies and program-level needs.

Prospective Student Communications & CRM Campaign Management - 45%
Develop, implement, and maintain comprehensive communication plans in Slate targeting prospective graduate students from inquiry through enrollment.

Create, update, and optimize email templates, automated communication flows, drip campaigns, and targeted messaging within Slate.

Use graphic design software (Canva and GCSU-approved tools) to produce branded communications for graduate admissions campaigns.

Monitor campaign performance and engagement metrics; recommend and implement improvements to increase yield and conversion rates.

Coordinate all graduate admissions outreach efforts across student-facing, departmental, and Graduate Coordinator channels.

Support marketing efforts by providing critical demographic and pipeline data from Slate to inform recruitment strategy.

Serve as the primary contact in graduate admissions for creative services.

Manage and coordinate graduate admissions mailings i.e. missing items postcards.
 
Facilitate the graduate admissions decision and application status process by sending email decision notifications and preparing and distributing mailed acceptance packets, materials, and letters to applicants.

Manage and monitor the graduate admissions Mainstay platform (texting and chatbot) on a daily basis to ensure prompt and high-quality customer service to prospective students.

Graduate Coordinator & Stakeholder Liaison - 30%
Communicate graduate admissions status updates to applicants and Graduate Coordinators throughout the review cycle.

Participate as an active member of the Graduate Coordinators Committee and Graduate Council.

Facilitate coordination of graduate admissions efforts between students, academic departments, and the Graduate School.

Assist the International Education Center on communication and outreach strategies for graduate international applicants.

Liaise with the Registrar, Admissions, Financial Aid, and Business Office as needed to support smooth student transitions.

Prospective Student Customer Service - 20%
Serve as a primary point of contact for prospective graduate students, answering inquiries via phone, email, and text throughout the inquiry-to-enrollment process.

Oversee the progress of applicants throughout the admissions funnel, proactively engaging students who require follow-up.

Facilitate day-to-day graduate admissions operations, including document receipt and inquiry management.

Assist with Double Bobcat Pathways outreach and communications in coordination with Undergraduate Admissions.

Other Duties - 5%
Perform additional tasks and responsibilities as needed to support the department and Graduate School initiatives. 

Attend events required to support departmental and Graduate School activities.

Educational Requirements
Bachelor's degree from an accredited institution.

Required Experience
Demonstrated experience in communications, student outreach, marketing, or a related field.

Preferred Experience
Experience in graduate admissions, enrollment management, or student services at a college or university.
Experience with graphic design tools such as Canva or Adobe Creative Suite for branded content creation.

Additional Preferred Qualifications
Proficient use of a CRM system (preferably Slate) in a higher education environment for communications and campaign management.

This position is a pay grade 7. The staring salary range is $40,729.00. Starting salary within this range is based on relevant years of experience.

For more information about GCSU compensation practices, click here: https://www.gcsu.edu/humanresources/pay-grade-structure.

• Cover Letter
• Resume / CV
• List of References

ABILITIES
Ability to work independently on initiative-driven projects as well as in collaborative team environments.

Ability to exercise sound judgment and discretion in handling confidential student information and sensitive matters.

Ability to interpret and apply recruitment, enrollment, and retention strategies to communications planning.

Ability to prioritize work under competing demands and deadlines with frequent interruptions.

KNOWLEDGE
Knowledge of University policies related to graduate student admission, enrollment, and recruitment strategies.

Knowledge of CRM communication tools, campaign design, and student engagement best practices.

Familiarity with Slate CRM, Banner, and Canva; working knowledge of GCSU brand standards.

SKILLS
Excellent verbal and written communication skills, including the ability to craft clear, compelling messaging for diverse graduate audiences.

Graphic design skills sufficient to produce professional, GCSU-branded digital and print communications.

Organizational skills sufficient to manage multiple communication campaigns and stakeholder relationships simultaneously.

Interpersonal skills to build and maintain collaborative relationships with Graduate Coordinators, faculty, and prospective students.

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.

• Criminal Background Check
• Education Verification