Southeast Missouri State University
Cape Girardeau, MO
Digital Marketing Analyst - Marketing and Communications Southeast Missouri State University Salary: Depends on Qualifications Job Type: Full-Time Job Number: 202600257 Location: Cape Girardeau, MO Department: Marketing and Communications Closing: Position Summary Digital Marketing Analyst Marketing & Communications Full-Time Southeast Missouri State University's Office of Marketing & Communications is seeking a talented Digital Marketing Analyst to analyze and leverage data to inform and enhance strategic marketing decisions, optimize campaign performance, and achieve strategic goals. Primary Responsibilities
Lead the collection, analysis, and interpretation of marketing and enrollment data to identify trends and optimizations
Create best-practice marketing reports based on data mining, analysis, and visualization from multiple data sources
Utilize data insight tools such as Google Analytics, Google Tag Manager,...