Associate Vice President, Strategic Enrollment Operations
Eastern Kentucky University
Title: Associate Vice President, Strategic Enrollment Operations
Position Type: Fulltime Administrator
Search Type: External - minimum 7 days
Department: 30R003 - StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage & Oppor
Position Location: Richmond Campus
Driver Classification: Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week:
Additional Schedule Details: Some evenings and weekends required.
Posted Salary Grade: Exempt - G29
Retirement: KTRS
Contact Person: Dan Hendrickson
Job Summary/Basic Functions
The Associate Vice President for Strategic Enrollment Operations is a hands-on, execution-focused leader responsible for directly driving enrollment growth, student persistence, and degree completion across the full student lifecycle. This role is operational by design and is not intended to function as a figurehead or purely strategic advisor. The AVP is expected to actively engage in the design, implementation, and continuous improvement of enrollment, retention, registration, financial aid, and student success operations, using data, financial analysis, and cross-functional collaboration to deliver measurable outcomes. Success in this role is defined by results, including enrollment yield, retention and progression, optimized financial aid leveraging, improved student service performance, and operational alignment across enrollment and student success units.
Job Duties:
- 30% - Leads and executes university-wide enrollment and student success operations across undergraduate, transfer, adult, non-traditional, and corporate education populations. Actively partners with unit leaders to diagnose performance gaps, redesign workflows, and implement solutions that improve recruitment, yield, retention, and completion. - (Essential)
- 20% - Directly responsible for financial aid strategy, including tuition discounting, leveraging, and optimization in collaboration with finance and senior leadership. Uses enrollment modeling, elasticity analysis, and ROI assessment to balance access, affordability, and institutional sustainability. - (Essential)
- 20% - Analyzes the effectiveness and efficiency of recruitment, financial aid, and student service initiatives using dashboards, KPIs, cohort analysis, and funnel metrics. Initiates corrective action, reallocates resources, and adjusts tactics to ensure performance goals are met. - (Essential)
- 15% - Builds, interprets, and presents enrollment, retention, and financial aid analyses to inform institutional decision-making. Oversees the development of actionable reporting that supports real-time operational decisions rather than retrospective reporting alone. - (Essential)
- 10% - Supervise and develop directors and staff across enrollment functional areas. Leads the Enrollment & Student Success Operations communication strategy and ensures consistent messaging across enrollment and student success units. Actively collaborates with academic leadership, marketing, finance, and student affairs to align execution across the student lifecycle. - (Essential)
- 5% - Serves as an advocate for enrollment and student success priorities, represents the division as needed to internal and external stakeholders, and completes special initiatives that advance institutional goals. - (Essential)
Sponsorship: This position is not eligible for visa sponsorship.
Funding Source: Institutional
Open Until Filled:
Special Instructions:
EEO Statement
Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.
Background Check Statement
Offers of employment are contingent upon a satisfactory background check.
Minimum Qualifications
Education: Master's degree in Higher Education Administration, Student Affairs, Counseling, Public Administration, or a related field
Experience: Minimum of five (5) years of progressively responsible leadership experience with direct accountability for enrollment outcomes, student success initiatives, and/or financial aid strategy. The ideal candidate is a proven enrollment and student success operator with direct experience managing complex enrollment funnels, retention initiatives, and financial aid strategy. This individual has personally led change initiatives, used data to diagnose performance gaps, and partnered cross-functionally to execute solutions - not simply set vision.
Licensure & Certifications:
Preferred Qualifications:
To apply, please visit: https://careers.eku.edu/jobs/associate-vice-president-strategic-enrollment-operations-richmond-campus-kentucky-united-states
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