Rollins College
Winter Park, FL
Director of Marketing Job Summary: The Crummer Graduate School of Business at Rollins College is seeking a Director of Marketing to join their team! This role owns the marketing strategy, operations, brand positioning, and budget for all MBA programs and graduate certificates at the Crummer Graduate School of Business. It directs demand generation, lead nurture, admission communications, in-house social media, and content across every channel, with the goal of supporting to admission team to meet or exceed annual enrollment targets. The position leads the marketing team and manages agency and vendor partners. It serves as the steward of the Crummer brand and the single point of accountability for every message a prospective student receives, from first inquiry through enrollment. It collaborates most closely with Admission, and also partners with Student Success, Alumni Relations, faculty, and Rollins College Marketing and Communications. Essential Job Functions...