Rollins College
Winter Park, FL
Director of Integrated Marketing Job Summary: The Director of Integrated Marketing provides strategic direction, coordination and oversight over communications related to funnel progression for CLA and Holt enrollment. The Director also oversees implementation and analytics over digital outreach, video generation and paid and organic digital media in support of funnel conversion. Having oversight over the communications for both CLA and Holt admission, the Director reports to the Dean of CLA Admission and collaborates closely and regularly with the Vice President for Enrollment Management, the Director of Admission for the Hamilton Holt School, the AVP of Marketing, and Director of Enrollment Operations. The Director supervises the Senior Assistant Director of Integrated Marketing and student interns. This role is housed within the Office of Admission. Essential Job Functions Build and manage a communications calendar for admission that encompasses integrated plans...