University of the Pacific
Stockton, CA, USA
Social Media Manager Primary Purpose: University of the Pacific's Social Media Manager is responsible for creating and implementing social media campaigns and content that engages users and builds, retains, and deepens key stakeholder relationships with the university to build its national presence and positive reputation. Working with the Senior Director of Social Media, the Social Media Manager is responsible for the implementation of a social media strategy/plan by developing and posting content and community management. The manager monitors and measures the university's reputation on social media through the analysis of key data and enhances or modifies strategies to achieve defined goals. The Social Media Manager is a key member of the University Strategic Communications team and reports to the Senior Director of Social Media, working closely with leaders in digital communications, media relations, internal communications, and community relations. The manager has a...