Kansas City University
Kansas City, MO, USA
CRM Communications Specialist R-0002771 Joplin CampusKansas City Campus Job Type: Staff Job Description: The CRM Communications Specialist leads the design and execution of CRM-driven communications that guide prospective and applied students through key enrollment milestones. This role owns lifecycle journeys (email/SMS/portal/automation), builds segmentation and automation aligned to enrollment goals, and continuously improves messaging through testing and performance insights. In close partnership with Admissions, University Relations/Marketing, Financial Aid, Student Services, and IT/CRM administration, the CRM Communications Specialist ensures communications are clear, timely, personalized, and measurables support strong conversion and confident student decision-making. Essential Duties and Responsibilities Orchestration
Lead the end-to-end design and ongoing optimization of prospective and applicant journeys by program and stage (prospect, applicant,...