University of La Verne
La Verne, CA
Director of Marketing Job Description Summary:
The Director of Marketing within the Office of Strategic Marketing and Communications creates, manages and shapes the university’s narrative, enhances its presence both regionally and nationally, and drives success in recruitment efforts across various programs and campuses. The Director of Marketing works closely with the Senior Executive Director of Strategic Marketing and Communications to develop comprehensive integrated strategic marketing plans for each of the university colleges, blending a traditional and digital marketing mix that builds brand awareness and grows enrollment. This individual is a strategic and analytical thinker who can manage multiple priorities in a fast-paced environment with tight deadlines. This role requires deep expertise of reporting and analytics platforms, such as Google Analytics, Google Looker Studio, Facebook, Instagram, LinkedIn, and Slate to leverage data and insights, measure...
