2 admissions counselor jobs found

Director of Integrated Marketing Job Summary: The Director of Integrated Marketing provides strategic direction, coordination and oversight over communications related to funnel progression for CLA and Holt enrollment. The Director also oversees implementation and analytics over digital outreach, video generation and paid and organic digital media in support of funnel conversion. Having oversight over the communications for both CLA and Holt admission, the Director reports to the Dean of CLA Admission and collaborates closely and regularly with the Vice President for Enrollment Management, the Director of Admission for the Hamilton Holt School, the AVP of Marketing, and Director of Enrollment Operations. The Director supervises the Senior Assistant Director of Integrated Marketing and student interns. This role is housed within the Office of Admission. Essential Job Functions Build and manage a communications calendar for admission that encompasses integrated...

JOB TITLE Director of Growth Marketing LOCATION Worcester DEPARTMENT NAME Marketing Communications DIVISION NAME Worcester Polytechnic Institute - WPI JOB DESCRIPTION SUMMARY The Director of Growth Marketing is a member of WPI's in-house team of experts in marketing strategy, messaging, creative, social media, multimedia, and production management. Under the direction of the AVP of Marketing Communications and in collaboration with campus partners, this team leads WPI's integrated brand strategy and the campaigns that support it. With a heavy focus on student enrollment, the Director of Growth Marketing leads strategy and execution of demand generation initiatives that drive awareness, inquiries, and student pipeline growth across undergraduate and graduate studies and pre-collegiate programs. JOB DESCRIPTION Growth Strategy Lead the university's enrollment growth marketing strategy across the full student acquisition funnel, driving awareness, audience...