Rollins College
Winter Park, FL
Assistant Director, Paid Media Job Summary: The Rollins College Office of Marketing is seeking a Paid Media Assistant Director with demonstrated skills and experience in utilizing paid advertising for lead generation. We are looking for the right candidate who is constantly engaged in finding best practices in digital advertising and can also keep up with daily optimizations of a dozen active campaigns. You will be challenged to understand and target various market audiences and develop full-funnel digital advertising campaigns across multiple channels to cultivate interest and well-qualified leads for the College's Professional Advancement and Graduate Studies programs. The perfect candidate understands all mainstream self-service advertising platforms, including but not limited to Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads Manager, and Mountain (connected TV ad platform). You enjoy developing qualified leads through your campaigns, and data is your...
