Central Michigan University
Mount Pleasant, MI, USA
DIRECTOR / MARKETING / INNOVATION & ONLINE Position Number: S-3819 Position Summary:
The director of marketing for CMU’s Innovation and Online unit leads integrated and comprehensive marketing efforts to increase market share and drive prospective student engagement, application growth, and enrollment for CMU’s online degree programs. This role is responsible for developing, managing, and executing a strategic, data-informed marketing strategy in collaboration with university partners; in particular, University Marketing and Communications, with the ultimate goal of achieving enrollment growth targets for online programs. This individual will work in partnership with University Marketing and Communication on all aspects of the marketing lifecycle, from brand positioning and lead generation to conversion and student retention for CMU Online. The director will lead a team of marketing professionals, manage budgets, and collaborate with internal...