Nebraska Wesleyan University
Lincoln, NE
The Digital Marketing Specialist will own the daily execution of NWU's paid digital marketing presence - building campaigns, identifying and evaluating target audiences from a wide field of options, monitoring performance, making data-driven adjustments, and keeping our channels active and precise. Roughly 80% of the role is digital marketing strategy and execution; the remaining 20% is hands-on video and photography production in support of those campaigns.
This person will work closely with the Director of Marketing and Communications and alongside NWU's agency partners to ensure our digital channels are coordinated, measurable, and continuously improving. They will bring both analytical discipline and creative instincts - comfortable reading campaign data in the morning and scripting a 60-second Reel in the afternoon.
Critically, this is someone who thinks in audiences. They understand that reaching a prospective theatre student in high school requires a...