Champlain College
Burlington, VT
Associate Director of Web Strategy & Experience Job Description: The Associate Director of Web Strategy & Experience translates institutional, enrollment, and brand goals into user-centered web experiences - leading strategy, governance, information architecture, and user experience while ensuring the operational health, technical integrity, and continual improvement of the college's enterprise CMS and its associated digital ecosystem. As a core member of the marketing leadership team, this role reports to the Senior Director of Marketing and works closely with the Director of Business Architecture Solutions & Web Development and peer associate directors in Content, Creative, and Marketing Automation. Key Responsibilities Web Strategy, Governance & Leadership
Lead the development and continuous refinement of web strategy for central marketing-managed properties, aligning web experiences with institutional objectives, enrollment targets, and brand...