Worcester Polytechnic Institute
Worcester, MA
JOB TITLE Digital Marketing Specialist LOCATION Worcester DEPARTMENT NAME Marketing Technology & Metrics DIVISION NAME Worcester Polytechnic Institute - WPI JOB DESCRIPTION SUMMARY The Digital Marketing Specialist supports the execution, reporting, and optimization of paid digital marketing campaigns across WPI's undergraduate recruitment funnel. This is an entry-level, data-forward role focused on the day-to-day operation of campaigns, building and launching ads, maintaining accurate tracking, and turning campaign data into clear, actionable reporting. The ideal candidate has a data and analytics background and a strong interest in marketing operations, with a desire to grow into a well-rounded digital marketer. The Specialist reports to the Director of Digital Marketing & Performance and works closely with the Senior Digital Marketing Specialist and the broader Marketing Operations team, who provide day-to-day guidance, mentorship, and technical...
