California State University, Channel Islands
Camarillo, CA
Senior Coordinator of Marketing Division of Student Affairs Marketing Communications Professional IV RESPONSIBILITIES & DUTIES:
Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
Designs and manages automated communication flows and campaigns within the Slate CRM.
Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
Manages and optimizes digital advertising campaigns, including paid social and search marketing...