SOCIAL MEDIA CONTENT CREATOR

As a member of the University Marketing & Communications team, the Social Media Content Creator will inform, engage, and entertain audiences with timely, relevant, and appropriate content across multiple social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn and X, as well as new channels that may become important. The Social Media Content Creator will focus on quick-turnaround content, aligned with current and emerging trends, the CMU brand, and CMU’s current campaigns, with the goal of increasing CMU’s presence and relevance on its primary social media channels. This position will engage with audiences by responding to post comments and direct messages and will assist with all aspects of online community management, including social listening and reporting. This individual will also assist with data collection and analysis and work closely with members of the social media, news and media, and marketing and digital strategy teams to develop content that reaches target audiences, growing awareness of and interest in CMU.

Bachelor’s degree, preferably in marketing, public relations, digital media, communications, or a related field.
Experience developing content for a group, organization, or business on the major social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn and X.
Experience working with multidisciplinary/multifunctional teams to complete projects.
Proficiency with video recording and editing on mobile devices, especially Apple iPhones.
Highly creative and self-motivated.
Detail-oriented and goal-focused.
Excellent written and verbal communication skills.
Demonstrated confidence in meeting and working with new people.
Ability to remain organized while managing multiple tasks under strict deadlines.
Ability to work occasional evenings and weekends as needed.
Must be passionate about Central Michigan University and/or the higher education experience.

Familiarity with best practices for social media content creation.
Experience with Adobe Rush, Adobe Express, CapCut, and other content creation/editing tools.
Experience working with social media hosting and monitoring programs such as Agorapulse, HootSuite, Hubspot, and others.
Experience driving action from social media content and tracking performance on goals.
Understanding of Search Engine Optimization and general marketing best practices.
Familiarity with data analytics tools and the use of data to drive content development.
Comfortability being on camera and interacting with new people.

Creates daily content for CMU’s primary social media channels at the direction from the Associate and Assistant Directors of Social Media.
Produces (create/capture and edit) and shares photo and video content appropriate for various stakeholder audiences on various social media platforms.
Develops content to align with trends and CMU’s brand for the university’s primary social media channels.
Works with the University Communications team to identify current and emerging social media trends, quickly developing ideas to engage CMU.
Identifies opportunities to capture content across campus, including awareness of upcoming events and activities, student organizations, and more.
Pulls social media data from dashboards and channels/platforms, participates in review and assessment of social media analytics, and uses findings to guide content creation.
Participates in cross-functional team meetings to brainstorm and develop creative content.
Assists with social media community management, including interacting with followers through comments and direct messages, and participates in social listening.
Assists with the development of resources for internal stakeholder groups, including campus social media managers, social media ambassadors, and interns.
Performs other duties as assigned.

None.

Doing is in our DNA at CMU, and that’s exactly why there is always so much going on. As storytellers, we couldn’t ask for more! We’re the writers, artists, strategists and your partners in sharing the incredible work our faculty, students and staff do every day and the considerable impact CMU alumni have on our communities. That fires us up!

We take a data-driven approach to strategy and content to help set the pace for the university’s communications.

We work to build a brand worthy of this great institution.

And we use every means available to amplify the hard-fought successes of our university community.

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials by March 19, 2026.

CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

If you wish to see “Know Your Rights ” posters, please click here.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.

CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: titleix@cmich.edu