Director of Marketing & Communications (Enrollment Management & Student Success)

Prairie View A&M University

Director of Marketing & Communications (Enrollment Management & Student Success)

Job Title
Director of Marketing & Communications (Enrollment Management & Student Success)

Agency
Prairie View A&M University

Department
Enrollment Management & Student Success

Proposed Minimum Salary
$6,666.67 monthly

Job Location
Prairie View, Texas

Job Type
Staff

Job Description

Please Note: The salary is determined in accordance with the University's compensation structure and will be commensurate with the candidate's education and experience, within the assigned salary range for this position.

The Director of Marketing and Communications for Enrollment Management & Student Success (EMSS) provides strategic leadership in developing, implementing, and assessing comprehensive marketing and communications initiatives that support Prairie View A&M University's enrollment goals. This role is responsible for enhancing the visibility, reputation, and competitive positioning of the Division of Enrollment Management & Student Success (EMSS) and the Office of the Provost by designing and executing integrated campaigns focused on student recruitment, retention, and success.

The Director serves as the primary liaison between EMSS, the Office of the Provost, and the University's Office of Marketing and Communications, ensuring that enrollment-focused messaging aligns with institutional brand standards while effectively reaching prospective students, families, and key stakeholders.

The Director of Marketing and Communications will lead the development and implementation of enrollment-focused marketing and communication strategies. This position will oversee digital campaigns, web content, social media, email, and print communication. This position will also partner with admission, recruitment, student financial services, and student success units to ensure consistent messaging.

Responsibilities:

• Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets. Develop a comprehensive marketing and communications plan to drive undergraduate, transfer, graduate, and international student enrollment.
  
• Create targeted campaigns to promote admissions, financial aid, scholarships, recruitment events, and student success initiatives.
  
• Ensure alignment of enrollment management messaging with PVAMU's overall brand identity, mission, and values.
  
• Lead the strategic use of Slate CRM for audience segmentation, content workflows, and event communications.
  
• Monitor engagement analytics across channels; apply insights to optimize future messaging, timing, and platforms.
  
• Oversee content strategy for enrollment-related web pages, digital ads, social media, email campaigns, and video productions. Create and optimize digital marketing efforts, including SEO, SEM, and retargeting, to expand reach and increase inquiry generation.
  
• Provide support to the Office of the Provost with marketing and communications strategies to support to ensuring alignment with academic priorities, initiatives, and institutional messaging.
  
  Leverage data analytics, CRM systems (e.g., Slate, Banner, Raptor), and market research to optimize campaigns and measure effectiveness.
  
• Develop creative storytelling initiatives that highlight the PVAMU student experience, alumni success, and PV CARES service culture.
  
• Partner with Admissions, Recruitment, Student Financial Services, and Student Success units to ensure consistent, student-centered communications.
  
• Maintain close partnership with enrollment offices, academic departments, and the financial aid office to ensure accurate, student-centered messaging.
  
• Serve as a key advisor to the Vice President for EMSS on marketing trends, student demographics, and competitive positioning.
  
• Collaborate with the Office of Development and Alumni Relations on campaigns that highlight scholarships, legacy programs, and community engagement.
  
• Coordinate messaging for high-profile enrollment events such as Pantherland Day, Middle School Day, and orientation programs.
  
• Develop talking points, presentations, and communications for EMSS leadership to internal and external stakeholders.
  
  Manage relationships with external vendors, agencies, and media outlets as needed.
  
• Supervise communications staff, student interns, and marketing partners within Enrollment Management and Student Success.
  
  
• Provide professional development, mentoring, and performance feedback to staff.
  
• Ensure timely and high-quality production of creative assets, publications, and campaigns.
  
• Performs other related duties as assigned.
  

Required Education and Experience:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or other related field.
  
• Ten years of progressive experience in marketing and communications, preferably in higher education.
  

Required Knowledge, Skills and Abilities:

• Strong strategic planning, leadership, and project management skills.
  
• Knowledge of financial aid processes, programs, verification, need analysis, student budgets, loans, disbursements, return of funds and supervisory responsibilities.
  
• Ability to write precise, well-organized emails and letters while using appropriate vocabulary and grammar. Ability to deal effectively with a wide variety of individuals and situations requiring diplomacy, friendliness, poise and firmness.
  
• Strong organizational skills and ability to prioritize work and meet deadlines.
  
• Ability to apply thorough knowledge of policies to a variety of individual situations. Recommends procedures to ensure compliance in a learning community.
  
• Ability to work with people from varied cultures. Utilizes excellent constituent service skills with all interactions. Work accurately with high volume and instill similar standard with the counseling unit.
  
• Skill in effectively analyzing and interpreting policies, practices, and guidelines with strict attention to detail in all areas of work.
  
• Data-driven mindset with ability to analyze and translate insights into actionable strategies.
  
• Strong problem identification, critical thinking, and problem solving skills; judgment and decision-making ability. Ability to assess processes and implement improvements.
  
• Strong written and verbal communication skills. Active listening skills. Customer service orientation. Interpersonal skills.
  
• Collaborative team player with the ability to work across units and audiences.
  

Preferred Qualifications:

• Master's Degree in Higher Education or related area.
  
• Thorough knowledge of common University-specific computer application programs.
  
• Thorough knowledge of University policies, processes, and procedures and of Federal and State laws pertaining to the privacy rights of students and access to student information.
  

Other Requirements:

• Must be able to work evenings and/or weekends.
  

Job Posting Close Date:

• 03/01/2026
  

Required Attachments:

Please attach all required documents listed below in the attachment box labeled as either "Resume/CV or Resume/Cover Letter" on the application. Multiple attachments may be included in the "Resume/CV" or Resume/Cover Letter" attachment box. Any additional attachments provided outside of the required documents listed below are considered optional.

• Resume or Curriculum Vitae
• Cover Letter

Application Submission Guidelines:

All applicants are required to apply via our Career Site on or before the closing date indicated on the job posting. Applicant inquiries received via email and websites such as Indeed, HigherEdJobs, etc. will not be considered unless the individual has applied to the available position via the PVAMU Career site.

The required documents listed in the above "Required Attachments" section must be attached to the application prior to the job closing date indicated to ensure full consideration for the application submitted. Please contact the Office of Human Resource on or before the closing date indicated above at 936-261-1730 or jobs@pvamu.edu should you need assistance with the online application process.

Background Check Requirements:

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.


To apply, visit https://tamus.wd1.myworkdayjobs.com/en-US/PVAMU_External/job/Prairie-View-TX/Director-of-Marketing---Communications--Enrollment-Management---Student-Success-_R-090619-2?workerSubType=0e1cd8ed3502012ddf607157e74b7d04&workerSubType=0e1cd8ed35020103f9b47257e74b7f04&workerSubType=0e1cd8ed350201da3af87057e74b7c04&workerSubType=0e1cd8ed35020108df607157e74b7e04

About Us
For more than 140 years, Prairie View A&M University (PVAMU) has been igniting passion in its students. With an established reputation for producing engineers, nurses and educators, PVAMU offers baccalaureate degrees, master’s degrees and doctoral degree programs through nine colleges and schools. The University has an enrollment of more than 8,500 students. Designated an institution of “the first class” in the Texas Constitution, PVAMU is the second-oldest public institution of higher education in the state and a member of The Texas A&M University System. The University is dedicated to fulfilling its land-grant mission of achieving excellence in teaching, research and service.

PVAMU is conveniently located near the rapidly growing residential and commercial area known as the Northwest Houston Corridor. The developing Northwest Houston Corridor offers newly developed suburban communities, a variety of shopping and dining near the Houston Premium Outlets and is a short, 35-minute commute into downtown Houston. For more information, visit www.pvamu.edu. Your career opportunities with a “University of the first class” begins here!

Prairie View A&M University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

If you need assistance in applying for this job, please contact (936) 261-1730.








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