California State University-Bakersfield, Management & Marketing Department

University Background: California State University, Bakersfield (CSUB), founded in 1970, is a regional, comprehensive university serving the southern San Joaquin Valley of California. CSUB’s service area covers nearly 25,000 square miles and is home to a socially and ethnically diverse population of over 11,000 students. CSUB is the only four-year degree granting institution within a 100-mile radius. Due to this, CSUB has a vital role in the educational obtainment, economic development, and quality of life within the region. The accolades CSUB has received include Washington Monthly’s #2 Best Bang for the Buck for Western Colleges (2018), Washington Monthly’s #6 Best Affordable Elite Colleges and #17 out of 200 for Graduate Schools, and “A Top Public School” by US News and World Report (2019).

CSUB serves 9,800 undergraduate students and 1,400 graduate, credential, and post-baccalaureate students. 63.5% of CSUB’s students are Hispanic/Latinx, 4.9% are African-American, 0.2% are Hawaiian/Pacific Islander, 0.5% are American Indian/Alaskan Native, 7.1% are Asian, and 2.3% are multiracial. CSUB is a federally designated Hispanic Serving Institution (HSI).

Commitment to Diversity:  The Department of Management and Marketing within the School of Business and Public Administration at CSUB is committed to academic and inclusive excellence and diversity within the faculty, staff, and student body.”

 School Information: One fortunate result of our location is our connection to a thriving local economy and highly successful business leaders who partner with BPA and CSUB.  One key indicator of this connection is a demonstrated history of these local, regional, and national organizations hiring our graduates.

Our outstanding faculty and staff have chosen to work in Bakersfield at CSUB BPA to pursue their life-long passion of helping hard-working students achieve their dreams and develop into the future business and political leaders of Kern County, the Antelope Valley, and beyond.  Our accomplished and engaged faculty members have academic backgrounds from some of the finest institutions in the country.  Even more impressive is their collective years of extensive practical business experience - which greatly enhances the student experience.

CSUB BPA has excellent programs designed to inspire, educate, and develop our students. Undergraduates can select from six-degree options and from a variety of concentrations within the B.S. Business Administration degree, the Economics degree, and the Public Policy and Administration degree.  For graduate students, BPA offers a Master of Business Administration (MBA), Master of Science - Health Care Administration (MS-HCA), and a Master of Public Administration (MPA).

In recognition of the School's commitment to quality, the B.S. in Business Administration and MBA degree programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, which places CSUB BPA in the top 5% of business schools worldwide. The Master of Public Administration (MPA) program is accredited by the National Association of Schools of Public Affairs and Administration (NASPAA).  BPA offers the ONLY AACSB or NASPAA accredited programs in Southern San Joaquin and Antelope Valleys.

 Department Information: The Management and Marketing Department provides essential components to the education of every business student at either the undergraduate or graduate levels.  Our courses help to prepare students in any field for successful careers in any of field.  For those choosing to concentrate in this area, some of the opportunities include positions in human resource management, logistics and supply chain management, general management, marketing, small business management, international management, and entrepreneurship.  Our faculty advance research in each of these areas and many sub-disciplines and also reach out to the community to create essential ties to commerce both in our community and beyond.