Short answer: advertise in several places at once. Post on a general higher-education job board that e-mails your ad to matching job alerts, on your field's association job list, and on your own careers site with job data Google can read. Then spread the word through graduate programs, mailing lists and colleagues. For fall faculty searches, post in August or September, keep the ad up until the position is filled, and ask every applicant where they heard about it.
By the AcademicCareers.com editorial team · Updated October 14, 2026 · 11-minute read
Faculty advertising at a glance
In this guide
No single site reaches every candidate. Layer channels that reach different people: active job seekers, specialists in your field, people who already know you and people who are not looking yet.
Ask the same five questions of every channel, paid or free.
Use the checklist below to plan your next search.
Tick each step as you plan and run the search. The phases follow a fall faculty search; shorten them for staff and adjunct openings.
Before you post
Week 1: launch
Weeks 1 to 6: outreach
Before the review date
After the search
Your ticks are saved in this browser.
Most strong searches combine one or two paid boards, the discipline list and several free channels.
| Channel | Best for | Cost | Watch for |
|---|---|---|---|
| General higher-education board | Active job seekers in every field | $295 to $435 a posting | 60- or 90-day posting periods |
| Discipline association list | Specialists in one field | Set by each association | Schedules differ by field |
| Careers site and applicant tracking system | People who already know you | Already paid for | Few find it unless the job data reaches Google |
| Google's job search | People searching for jobs on Google | Free | Needs structured job data; display not guaranteed |
| Your faculty's networks; staff roles | Free to share; paid listings optional | Reach depends on who shares it | |
| Mailing lists and newsletters | Subfields and specialties | Usually free | Each list has its own rules |
| Conferences | Meeting candidates in person | Registration and travel | Fixed by the meeting calendar |
| Graduate programs | New PhDs and postdocs | Free | Works best as a personal e-mail |
| Outreach to broader pools | Candidates your usual channels miss | Free to modest | Start early |
Example State University, a fictional institution, is hiring a tenure-track assistant professor of psychology to start in August 2027, with review of applications beginning November 2, 2026.
A 90-day posting placed in late August runs past the review date. If you use a 60-day posting, set a reminder to renew it in late October.
When someone searches Google for "assistant professor psychology jobs", Google can show a panel of openings drawn from pages that include JobPosting structured data: a short block of code that labels the title, description, date posted, employer and location. Salary, employment type and an expiry date are recommended too.
Job boards that publish the same data, AcademicCareers.com among them, send your ad there too. Google does not guarantee that any page will be shown.
Whatever the position, put the rank and the field in the job title. Of the 17,263 keyword job alerts on AcademicCareers.com, "assistant professor" (213) and "psychology" (158) are among the most common, and a plain title gives them something to match.
Add a required question to the application form, "Where did you first hear about this position?", with a fixed list of choices that matches your channels plus "Other". Free-text answers are hard to count. Then record the source at every stage, not only for applicants.
Example: a fictional search draws 64 applications: 26 from a general job board, 18 from the association list, 9 from the careers site, 7 from colleagues' referrals and 4 from LinkedIn. Of the four campus finalists, two came from the association list, one from the job board and one from a referral. Counting applications alone would credit the job board; counting finalists shows that the association list and personal outreach did as much of the work.
After two or three searches, keep the channels that produce finalists and hires, drop those that produce neither, and work out the cost per qualified applicant for each paid channel. A separate application link for each channel, if your system allows it, makes the counts automatic.
AcademicCareers.com has advertised faculty, staff and administrative positions for colleges and universities since 2000. A single posting costs $295 and stays up for 90 days. It is featured in search results, sent to job seekers whose job alerts match, and published with structured job data that Google's job search reads. Combined postings also appear on the partner sites UniversityJob.com and EngineeringUniversityJobs.com.
You can post the ad yourself or e-mail it to Info@AcademicCareersOnline.com and staff post it for you. Bundles of 3, 5, 10 or 15 postings save 15 to 30 percent, Unlimited Annual Plans cover every opening for one yearly price and import jobs automatically from your careers site, and advertising agencies receive agency rates.
Advertise your next search
A $295 posting stays up for 90 days and reaches candidates through search, e-mail alerts and Google's job search. Bundles and annual plans lower the cost per search.
See prices and bundlesUnlimited Annual PlansIn several places at once: a general higher-education board with job alerts, the discipline's association list, your careers site and personal outreach. Each reaches people the others miss.
Until the position is filled, and at least past the review date. Most faculty searches run from a posting in August or September to an offer between February and April.
At October 2026 list prices, a single posting on the major higher-education boards costs $295 to $435, or about $98 to $218 per 30 days. Association lists set their own fees, and many other channels are free.
In many places, yes. As of October 2026, 14 states and the District of Columbia require pay ranges in job ads. Elsewhere a range still saves everyone time, because candidates for whom the pay does not work can decide early.
Rarely. Your careers site reaches people who already know your institution. Job boards and discipline lists reach candidates who have not yet thought of applying to you.
Usually not, unless the course is online. In-person teaching draws candidates within commuting distance, so a general board with job alerts, a standing pool and local outreach work best.
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