Champlain College
Burlington, VT, USA
Email Marketing Specialist (Remote) Job Summary Champlain College Online (CCO) seeks an Email Marketing Specialist to support our digital marketing and student communications initiatives. In this role, you will execute email campaigns, maintain our marketing automation systems, and help optimize our student communication strategies. Reporting to the Associate Director of Marketing, you will be responsible for implementing email marketing campaigns and maintaining our marketing automation platforms. You will work collaboratively with our marketing and enrollment management teams and other departments to ensure effective communication with prospective and current students. Duties and Responsibilities
Execute email marketing campaigns across multiple platforms including Pardot, Salesforce, Emma and TargetX
Create and update email templates using HTML/CSS
Track and report on email and digital marketing metrics, e.g. open rates, CTRs, domain spam rates
Set...