$92,054 - $143,412 yearly
Community College of Baltimore County
Baltimore, MD, USA
Establish the vision, strategy, and priorities for the Marketing and Communications teams to advance the college's brand position among vital internal and external stakeholders.
Build strategic, integrated and comprehensive multi-media communications for diverse audiences that build credit and non-credit enrollment, organizational visibility, credibility and engagement.
Conduct research, analyze market data and media trends, and identify industry standards and best practices to develop, assess and refine communication strategies designed primarily to recruit, engage and retain students.
Manage budget and personnel resources of Marketing, Media Relations, Creative Services and Printing Services departmental units that provide multi-location support to all areas of the college including the President's Office, Enrollment and Student Services, Instruction, Institutional Advancement, Administrative Services, and Continuing Education.
Oversee the collaboration among...