• Parker University
  • Dallas, TX, USA
  • May 08, 2020
Full time   External Relations, PR, Marketing

Job Description

JOB OBJECTIVE:  To provide strategic leadership of the University's integrated marketing technology applications. Works closely with the Chief Marketing Officer and members of senior staff to support a cohesive portfolio of digital tools that supports the mission and values of Parker University through all potential digital channels.


SUPERVISION RECEIVED FROM:  Director, Digital Marketing


STATUS: Exempt   



The position responsibilities include, but are not limited to the following:

  • High speed and high-quality proofreading/copy editing
  • Creation of campaign messaging that is then distilled into different forms (i.e. know the brand and tagline, write a blog, turn that blog into social media posts and smaller advertising initiatives)
  • Fantastic grammar usage based on marketing channel needs, such as knowing the required differences between Tweets, magazine ads, ASA formatted documents, and website product pages.
  • Conduct product and competitive research found in multiple industries, both to understand the demands of the audience and to improve our quality of content
  • A strong understanding of how writing and conceptual ideas can be used to tell a story on behalf of a brand and within a product
  • Good presentation skills and the capability to demonstrate a clear vision of how the work addresses the challenge
  • Capable of producing SEO keyword-rich content without lessening quality in the eyes of the targeted readers
  • Ability to work collaboratively as part of a larger team in a fast-paced environment
  • A desire to take on new challenges, grow and learn every day
  • Ability to work occasional evenings and weekends with some travel required.
  • Perform other tasks as may be assigned by the Director, Digital Marketing, and Chief Marketing Officer.

Preferred and Required Qualifications



  • An applicable four (4) year degree, such as English, Marketing, Advertising, or with a writing and communications emphasis.
  • Minimum two (2) or more years of professional writing/posting/publishing experience.
  • A portfolio or examples of successful material highly preferred.


  • Excellent written, verbal, and interpersonal skills.
  • Proven track record of producing written content that is consumer-facing and is successful in producing brand reach, concise understanding of message, and positive reaction in the form of user conversion goals.
  • Experience in multiple forms of copywriting necessary, such as blogs, emails, press releases, website content, social media, and scriptwriting.
  • Capable of following multiple brand guidelines, converting new information into compelling storytelling for applicable brand messaging.
  • Must be organized and able to communicate and maintain deadlines.
  • Able and willing to travel to different events (up to 10%).


  • Visual acuity to use a keyboard and view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp.
  • May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk.
  • Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Application Details

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