Assistant Director - Digital Strategies

  • Texas Tech University Health Sciences Center
  • Lubbock, TX, USA
  • Aug 01, 2022
Full time Deans & Directors

Job Description



Assistant Director - Digital Strategies


Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Org Level 7

301005 - SHP Admissions and Student Aff Lbk

Org Level 1

Texas Tech Univ Health Sciences Ctr


HSC - Lubbock


SHP Admissions and Student Aff Lbk

Major/Essential Functions

Manage digital strategy to elevate the SHP brand and improve digital presence relative to strategic goals.

Lead the digital transition of the Customer Relationship Management (CRM) software to web, email and cross channel connected customer experiences.

Develop strategies and communication plans at various stages of CRM maturity.

Develop accessible content and graphics for the SHP email blasts and announcement monitors.

Benchmark competition to present recommendations on best-in-class CRM practices.

Develop content for diverse media platforms.

Track marketing metrics and trends. Ensure efficiency and effectiveness of digital marketing.

Work collaboratively to enhance the SHP social media presence.

Develop and implement digital communication plans to support student recruitment and retention efforts.

Collaborate on video, audio, and still deliverables appropriate for print, digital images, multimedia, and final video and audio products that accurately informs and engages the target audience.

Ensure that all content revisions are reviewed/approved by designated staff/faculty prior to publication.

Manage and maintain timelines, track and communicate development of projects progress.

Assist with School of Health Professions special events.

Maintain an extensive knowledge of TTUHSC Brand Guidelines and TTUHSC and SHP policies and procedures as they pertain to Communications & Marketing and social media.

Maintain the ability to work well with co-workers, faculty, staff, and students, provide excellent customer service and multitask with ease.

Support new initiatives and contribute to the overall success of the University and SHP by performing other duties as assigned.

Demonstrate integrity, professional maturity, commitment and accountability according to the five values described in our Values-Based Culture: One Team, Kind Hearted, Integrity, Visionary, Beyond Service.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

Experience working in higher education or advertising agency is desired.

Experience with SEO/SEM and CRM (Slate) software

Creative digital strategy experience.

Working knowledge of Microsoft Office, CRM software, Adobe Creative Suite and Google Analytics

Self-starter, ability to work independently and manage multiple projects.

Ability to think creatively and conceptually with attention to detail while managing many different deadlines in a fast-paced environment.

Excellent verbal, written, and interpersonal skills; must have a demonstrated ability to effectively communicate with faculty/staff/students, administrators, vendors, and technical professionals in a timely manner

Demonstrated evidence of ability to develop content and execute a digital campaign.

Ability to translate established design concepts/themes into finished pieces.

Familiarity with web design and HTML.

Required Attachments

Cover Letter, Recommendation/Referral, Resume / CV

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as, the institutional pay plan. For additional information, please reference the institutional pay plan on the Human Resources webpage.

EEO Statement

As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant's race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran.

Jeanne Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. You can locate this report through our website at:

Pay Basis


Pay Grade Minimum

Salary commensurate with related education, experience and/or skills.

Pay Grade Maximum

Salary commensurate with related education, experience and/or skills.

Grant Funded?


Job Type

Full Time

Job Group

First line Managers



Travel Required

Up to 25%

Does this position work in a research laboratory?


Application Details

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