Marketing and Website Coordinator

  • Cardinal Stritch University
  • 6801 North Yates Road, Milwaukee, WI, USA
  • Jul 29, 2022
Full time External Relations, PR, Marketing

Job Description

Overview:

Cardinal Stritch University is currently seeking a qualified candidate for our University Marketing department. The Marketing & Website Coordinator is responsible for assisting in executing marketing strategies and objectives. This key member of the University Marketing team will be responsible for leading website enhancement including writing/editing content and enhancing website pages. Be part of the future of Cardinal Stritch University by helping to raise awareness of the University and grow enrollment through inbound and outbound marketing efforts, content creation, supporting advertising efforts, event marketing, and more.

Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

  • Write and edit compelling, accurate and information-rich website content to provide an exceptional user experience. Work with respective staff members for planning, design, and writing and copy-editing needs, as well as other specific projects
  • Serve as website administrator to ensure ongoing content, UX and SEO enhancement. Use search engine optimization (SEO) knowledge to generate fully optimized content and content strategies to direct web traffic and user interactions
  • Assist Digital Marketing Strategist with social media as needed 
  • Work with departmental and center leaders in identifying website marketing needs and opportunities, and prioritize accordingly, and participate in regular meetings to review progress towards goals and revision of goals as necessary
  • Act as the in-house CMS expert; formally train users in the CMS, and provide informal support as required
  • Collaborate with cross-functional teams to promote student recruitment and University advancement efforts. Coordinate marketing projects and ensure timely completion
  • Work with Director of University Marketing to coordinate inbound and outbound marketing efforts and advertising
  • Other duties as assigned

Supervisory Responsibilities: 

  • None

Qualifications:

  • Bachelor’s degree in marketing, communications, public relations or related field
  • 2-4 years of related experience
  • Solid understanding of strategic marketing and communications principles
  • Demonstrated experience creating and editing web content through a CMS in a dynamic, high-volume environment
  • Basic knowledge of search engine optimization, web content best practices, browser functionality and accessibility 
  • Ability to organize multiple layers of copy and maintain consistency in voice, brand and site architecture 
  • Ability to train users with varying degrees of experience

Computer Skills:

  • Microsoft Office Suite
  • Experience with Adobe Creative Suite and basic understanding of HTML preferred. 
  • Basic knowledge of search engine marketing.
  • Experience with content editing within a CMS; knowledge of Kentico is helpful but not required. 
  • Demonstrated ability to maintain logical directory structure and files on web server, including knowledge of accepted file/folder naming conventions.

Cardinal Stritch University is a Catholic, Franciscan university rooted in four key Franciscan values: creating a caring community, sharing compassion, reverencing creation and peacemaking. Our mission is to transform lives through value-centered education.

A criminal background check is required prior to employment.  

In compliance with the amendments to the federal Clery Act concerning annual security reports, all potential job applicants are free to view Cardinal Stritch University's annual Campus Crime Statistics here.
In compliance with the amendments to Title IX which prohibits discrimination on the basis of sex and gender in education programs, all potential job applicants are free to view Cardinal Stritch University's Title IX policies here.

Equal Opportunity Employer (EOE)