Assistant Director of Content Strategy

  • Baltimore City Community College
  • Baltimore, MD, USA
  • Feb 04, 2022
Full time Deans & Directors

Job Description

Description/Job Summary

  • Plans, implements, manages, monitors, and upgrades content for the organization's website, social, print, digital platforms/content management system (CMS).
  • Collaborates with departments and vendors to design and implement content management processes & procedures to meet brand requirements.
  • Creates content calendars to ensure that departments review and provide regular updates.
  • Creates compelling website, social platform, and digital copy/content, and identifies appropriate placement of copy/content on all platforms.
  • Conducts content audits to eliminate redundant and/or duplicate information
  • Conducts research to identify trends and best practices, and makes recommendations to improve the user experience, including testing plans and analysis of website traffic, Google Analytics, and social media insights.
  • Ensures full compliance on website, social and digital platforms with all laws and regulations.
  • Supervisory responsibility.

Preferred and Required Qualifications


    • Bachelor's Degree in marketing, journalism, communications, computer science or related field 
    • Five or more years of documented experience as a content strategist and social media manager
    • Experienced in leading and developing content strategy to build brand awareness and positioning across print, digital, and social platforms 
    • Experienced in content management systems.
    • Ability to troubleshoot strategic areas and outcomes in a fast-paced environment.
    • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
    • Excellent content creation and writing skills.
    • Excellent time management skills with the ability to multi-task.
    • Flexible and able to adapt to changing priorities and projects while maintaining openness and ability to learn new concepts and systems quickly
    • Ability to identify potential needs, work with conflict resolution, and make decisions collaboratively.
    • In-depth knowledge of marketing on social platforms and associated metrics and analysis
    • Other duties as assigned to support the Division of Advancement & Strategic Partnerships.

Application Details

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