Marketing Coordinator - Social Media

  • Georgia Southern University
  • Statesboro, GA, USA
  • Nov 11, 2021
Full time External Relations, PR, Marketing

Job Description


Marketing Coordinator - Social Media

Job ID: 235956
Location: Statesboro, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us
Join Our Team at Georgia Southern!

Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate, bachelor's, master's and doctoral level degree programs. Whether you are seeking the charm of a small town, the traditions of a historical/urban destination near the beach or supporting our military service members and their families, Georgia Southern offers its faculty and staff the best of all worlds!

Beyond an ideal location, there is a place for you to work in an exciting environment abounding with opportunities for personal and professional growth. We are steeped in tradition and devoted to academic distinction in teaching, scholarship and service. In 2018 Forbes Magazine listed Georgia Southern, along with 10 other Georgia companies or institutions, as one of America's Best Midsize Employers. Georgia Southern University is passionate about serving our region while preparing our students to be lifelong scholars, leaders, and responsible stewards of their communities and the world.

Department Information
0240101 - Continuing Education

Job Summary
The Marketing Coordinator position is responsible for creating, implementing, and monitoring social media and e-mail marketing campaigns for the Division of Continuing Education. This position works in coordination with other marketing professionals and the Continuing Education team to increase participant registrations and continuously promote brand awareness for all 4 results-oriented and customer-focused units - Conference Services, Adult Programs, Youth Programs, and Event Management.


  • Develop, implement, and manage the division's social media strategy
  • Measure the success of social media campaigns for each program/conference and report findings to the division
  • Stay up to date with the latest social media best practices and technologies
  • Work with the marketing team to ensure content/graphics/design are informative and appealing
  • Work with the marketing team and others to develop and implement e-mail marketing campaigns
  • Work with the marketing team and others in the division to ensure the success of all programs and conferences
  • Adhere to the university's social media and marketing guidelines
  • Work directly with the marketing team to provide recommendations for social media campaigns and present options to clients
  • Contribute to the creation of project plans and sets timelines and supports marketing goals as it pertains to social media campaigns
  • Build programs/conference apps and work with division personnel to ensure accuracy and effectiveness of posted events
  • Manage listserv databases for targeted marketing campaigns
  • Research ways to specifically identify and connect with potential students and clients for various types of programs and conferences
  • Perform related duties as assigned to support the mission and strategic initiatives of the University and the Division
  • Establish and execute strategies for continuously increasing the division's social media network
  • Define and measure important social media key performance indicators

Required Qualifications
Educational Requirements

  • Bachelor's degree

Required Experience

  • At least one year of related work experience in social media marketing and/or content writing

Preferred Qualifications
Preferred Educational Qualifications

  • Master's degree

Preferred Experience

  • Three years of experience in social media marketing in higher education

Proposed Salary

This is a non-exempt position.

Required Documents to Attach

  • Please provide three (3) professional references in the Required Documents to Attach section of your application.

Knowledge, Skills, & Abilities

  • Consistently exhibit engaging customer service
  • Navigate web access and email with or without reasonable accommodation
  • Ability to work effectively in teams
  • Ability to learn and effectively use new software programs


  • Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success
  • Excellent knowledge of Facebook, LinkedIn, Twitter, and other social media platforms
  • Understanding of SEO and web traffic metrics
  • Knowledge of Hootsuite, Constant Contact, and Canva
  • Good understanding of social media key performance indicators
  • Familiarity with web design and publishing


  • Demonstrate commitment to inclusiveness by working well with diverse populations
  • Excellent multi-tasking skills
  • Critical thinker and problem-solver
  • Excellent verbal and written communication skills
  • Excellent customer service skills
  • Excellent time-management and problem-solving skills
  • Proficiency with Microsoft Office applications and Google Docs

Apply Before Date
November 22, 2021

Contact Information
For more information or questions about a job posting, please contact the Department of Human Resources by phone at (912) 478-6947 or by e-mail at

For technical support, please call the Shared Services Center at (877) 251-2644 or

Conditions of Employment

  • Georgia Southern University is a Tobacco and Smoke-Free Community
  • Successful completion of background investigation and legal authorization to work in the US prior to employment
  • Must be able to perform duties and responsibilities with or without reasonable accommodation

Offers of employment are contingent upon completion of background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Southern University, as determined by Georgia Southern University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity
Georgia Southern University provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, sexual orientation, gender identity or expression, national origin, religion, age, veteran status, political affiliation, or disability. Individuals in need of reasonable accommodations under the Americans with Disabilities Act to participate in the search process should notify Human Resources: (912) 478-6947.

Other Information

  • Must be able to perform duties and responsibilities with or without reasonable accommodation
  • Work in professional office environment
  • Workweek occasionally extends to evenings and weekends
  • Work is fast-paced, ever-changing, and results-oriented
  • Travel between campuses and other locations may be required

Background Check
Standard and Education

Other Information
Believing that diversity, equity, and inclusion contribute to excellence in the workplace and to the quality of the University's academic environment, Georgia Southern University is committed to recruiting and retaining diverse faculty and staff to support, promote, and serve a diverse student body and promote Inclusive Excellence. Candidates from historically underrepresented groups, whose work furthers the institution's Inclusive Excellence goals, and who bring to campus varied life experiences, perspectives and backgrounds are especially encouraged to apply.

To apply, visit

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Application Details

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