Director, Marketing

  • Adler University
  • Chicago, IL 60602, USA
  • Oct 25, 2021
Full time Deans & Directors External Relations, PR, Marketing

Job Description



Under the general guidance of the VP of Communications, the Director will lead a small, internal team of marketing specialists and collaborate with key external partners to develop digital and traditional marketing strategies to meet the University's enrollment goals.

The Director of Marketing is a dynamic, self-motivated individual who will drive new student enrollment by improving the quantity and quality of prospective student leads for Adler University's 3-campus system (Chicago, Vancouver, and Online).

The Director is also responsible for leading regular conversations regarding marketing channel performance; developing and disseminating monthly reporting, and making tactical recommendations based on performance.

The successful candidate will have proven work experience as a Media Director, Media Planner, or similar role, with expertise in digital marketing management (SEM/SEO, display, and paid social media campaigns), creative vision and campaign development, and marketing analytics. The successful candidate will also have excellent verbal and written communication skills and a passion for the University's unique mission and values.

The Director provides thought-leadership to the university while leveraging industry knowledge and best practices to promote the mission and vision of the Marketing and Communications department and the institution. Supports culture development and management efforts



  • Bachelor's degree in marketing, communications, or related field required. Master's degree preferred.
  • Minimum of eight (8) years of digital marketing and lead generation experience in higher education (either at an agency focused on higher education clients or at an institution of higher education)
  • Minimum of five (5) years of experience managing staff (direct reports)



  • The ability to develop, execute, and optimize cutting-edge, direct-response digital campaigns from conception to launch (paid search/paid social specifically)
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
  • Ability to work cross-departmentally to align campaign strategies and goals across the University
  • Able to provide actionable insights into campaign performance to relevant stakeholders
  • Ability to define, measure, and evaluate relevant paid media KPIs
  • Skilled in campaign optimization and showing positive ROI to achieve University objectives
  • Skilled with keyword research and connecting it to University objectives
  • Ability to create and execute a holistic channel approach to planning
  • Proven leadership ability and experience managing a team. A desire and ability to grow and develop talent
  • Strong comfort level with data and analytics of funnel metrics from lead generation through enrollment
  • Experience collaborating with media owners, agency business units, and creative agency partners
  • Well-versed in Google Analytics, able to pull out key insights and put them into action
  • Ability to cultivate and engage targeted audiences through multi-touch strategies (i.e., phone, email, text) to increase contact rate and lead conversion
  • Solid understanding of both Brand and Performance marketing
  • Proven ability to develop and manage annual budgets and provide accurate forecasts
  • Strong creative, strategic, analytical, organizational, and communication skills
  • Ability to work independently and responsibly while managing numerous initiatives
  • A desire and ability to work collaboratively with various constituencies, including senior leadership, department chairs, faculty and staff
  • Ability to consistently identify opportunities for improvement and make recommendations based on observations
  • Strong demonstration of alignment with Adler's social justice mission and vision
  • Strong critical thinking, problem-solving and visioning acumen
  • Demonstration of Emotional Intelligence and professional maturity
  • Proficient and functional knowledge of MS Office (Word, Excel, PowerPoint, and Outlook)


Supervision (if applicable):  Paid Search Manager, Paid Social Manager, and Enrollment Marketing Manager


Essential Duties & Responsibilities: Essential Duties & Responsibilities: 

  • Oversees a team of marketing specialists and works collaboratively with them to develop and execute the University's lead generation strategy (paid search, online display, paid social media, and email marketing); ensure appropriate lead and application volume to achieve annual enrollment goals.
  • Determines and reports ROI from various lead generation efforts
  • Addresses campus-specific lead flow issues, diagnosing problems and taking appropriate actions to correct them in a timely fashion
  • Supports Admissions events through traditional and online advertising strategies
  • Manages annual budget and provides accurate quarterly forecasts
  • Manages key systems (CRM, CMS, & Google Analytics) to report on the effectiveness of marketing initiatives; provides insights and recommendations on areas of opportunity/improvement.
  • Partners with Admissions to develop multi-touch lead nurturing strategies to increase contact rate and lead conversion which result in new student enrollment
  • Directs competitive analysis and segmentation analysis to inform strategic decisions
  • Ensures all creative/messaging is consistent and the University's style guide


Universal Core Behaviors:


  • Effectively expresses oneself in all oral and written communications.
  • Exhibits good listening and comprehension skills.
  • Keeps others informed, as well as responds, in a timely manner.
  • Demonstrates match between words and actions.
  • Responds with tact, diplomacy, respect, and composure when dealing with others.
  • Promotes the spirit and essence of the School's Vision, Mission, Values, and Key Strategies through both verbal and written communication.

 Teamwork and Collaboration:

  • Cooperates with others toward the achievement of common goals.
  • Seeks consensus and win-win solutions to problems and conflicts.
  • Contributes actively and participates fully in team initiatives.
  • Puts the success of the team above own interests.
  • Builds and maintains constructive work relationships.

 Responsive to Change:

  • Supports changes in the work environment.
  • Displays a proactive, problem-solving approach toward work.
  • Committed to life-long learning by continuously increasing skills, knowledge, and effectiveness.
  • Actively seeks and initiates creative and innovative solutions.
  • Exercises sound, accurate, and informed independent judgment when needed.

 Quality-Driven and Accountable:

  • Results-oriented and committed to quality through continuous process improvement.
  • Eliminates ineffective activities and closes performance gaps.
  • Anticipates and responds to customer needs.
  • Monitors own performance, accept responsibility for actions, and actively seeks feedback.
  • Meets deadlines and completes projects and activities in a professional, timely manner.
  • Seeks opportunities to increase productivity and/or reduce costs while maintaining the highest quality standards (fiscally responsible).

 Support of Vision, Mission, Values, Key Strategies:

  • Supports and models the School's Values of social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism, and collaboration.
  • Articulates the School's Vision, Mission, and Key Strategies in a way to educate others.
  • Demonstrates active commitment in advancing the School's Vision, Mission, and Key Strategies.
  • Exhibits personal integrity, honesty, zeal, and compassion.
  • Aligns work processes to advance the School's strategic plan and key strategies.


Equal Opportunity Employer

It is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law.

 As part of Adler's equal employment opportunity policy, Adler will also take affirmative action to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.


Application Details

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