Digital Communications and Marketing Specialist

$22.43 - $34.32 hourly
  • University of Oregon
  • Eugene, OR, USA
  • Oct 25, 2021
Full time External Relations, PR, Marketing

Job Description


Digital Communications and Marketing Specialist

Job no: 528208
Work type: Classified Staff
Location: Eugene, OR
Categories: Administrative/Professional, Administrative/Office Support, Communications/Public Relations/Marketing, Education

Department: College of Education's HEDCO Institute
Classification: Public Info Representative 2
Appointment Type and Duration: Regular, Ongoing
Salary: $22.43 - $34.32 per hour
FTE: 1.0

Review of Applications Begins
Position closes November 2, 2021

Special Instructions to Applicants
Complete applications must include a cover letter, resume, and contact information for three professional references.

Department Summary
The HEDCO Institute is a research and outreach unit within the University of Oregon (UO) College of Education (COE), which aims to close the gap between educational research and practice. The HEDCO Institute's core mechanism for improving practice is through the conduct of authoritative rapid evidence reviews and research syntheses that meet the immediate decision-making demands of local, state, and national school leaders. The work of the HEDCO Institute is carried out by a team of faculty and staff who work collaboratively with affiliated faculty at the UO and an external advisory board comprised of research and policy partner institutions, school leadership organizations, professional societies, foundations, and business and industry partners. The HEDCO Institute also provides research and outreach training and experience to students from across the COE and the UO.

The HEDCO Institute is a central research and outreach unit in the COE that operates within the Dean's Office. Functions of the HEDCO Institute thus facilitate the success of the entire college as well as external alumni, donors, and community partners.

Position Summary
The Digital Communications and Marketing Specialist will lead the Institute's marketing and communication efforts, advancing the Institute's outreach objectives by managing, coordinating, organizing, and executing communication projects. This position will frequently collaborate with the COE Communication Office and the central University Communications Office to ensure alignment with the COE's and UO's overall communication strategy.

This position will be responsible for content writing, strategic planning, development, implementation and execution of communications plans, website content strategy and maintenance, social media content (with support), email marketing, information architecture development and testing, digital advertising project management, and analytics reporting. This position will also oversee the work of student assistants as necessary.

The Digital Communications and Marketing Specialist will work closely with the Institute's Executive Director, Partnerships Director, Science Writer, affiliated faculty, and student workers to support ongoing communications work. In addition, this position will actively monitor analytics and engagement trends across channels to make content recommendations that best engage our primary audiences.

The person in this position will need to be proactive, work independently, show consistently sound judgment, and have a demonstrated ability to manage, understand, and communicate complex issues and institutional affairs to multiple audiences and through a variety of media. This includes developing positive relationships with the Institute's administrative leadership and staff, faculty, students, and external stakeholders. The position may occasionally require working in the evening or on weekends.

There is potential for this position to be fully or partially remote.

Preferred and Required Qualifications

Minimum Requirements
Three years of experience as a public relations representative for an organization which involved gathering information, writing and/or producing materials, presenting information to the public, handling public relations, preparing press releases, and interaction with the news media. At least one year of this experience must have involved participating in planning and administering an organization's public relations program.

A Bachelor's degree in Journalism, Communications, or a closely-related field may substitute for up to two years of the general experience but will not substitute for the one year of specialized experience.

Professional Competencies
Excellent written and oral communications skills with a demonstrated ability to write, edit, and create content for all mediums and various audiences.
Understanding of multimedia and digital communications best practices including development and understanding of content for websites.
Demonstrated ability to create and manage communications plans.
Detail oriented and high level of accuracy and efficiency while managing multiple projects under tight deadlines.
Demonstrated ability to work independently as well as in a team environment, set appropriate work priorities, and require minimal supervision over regular work activities.
Ability to manage stressful or difficult situations in a calm, constructive, and professional manner.
Ability to assist in developing and implementing communication protocols and quality standards.
Understanding of accessibility-related guidelines including Title II and Title III of the Americans with Disabilities Act (ADA), Sections 504 and 508 of the Rehabilitation Act of 1973, and the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA.
Comfortable sizing images for various web properties and captioning digital multimedia content.
Ability to work with the Windows and Mac OS operating systems.
Commitment to promoting and enhancing diversity and equity.

Preferred Qualifications
Experience working in email marketing systems such as MyEmma, Bronto, iModules, MailChimp.
Experience in a modern web environment, with intermediate-to-extensive experience working in content management systems (Drupal, Word Press).
Experience tracking and reviewing analytics across platforms (email, web, social) to develop actionable marketing recommendations.
Experience developing and managing online ad campaigns and search engine optimization.
Demonstrated high-functioning organizational skills while working as part of a larger team.
Supervisory experience

Application Details

FLSA Exempt: No

All offers of employment are contingent upon successful completion of a background inquiry.

This is a classified position represented by the SEIU Local 503, Oregon Public Employees Union.

The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit

The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at or 541-346-5112.

UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.

In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at

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Applicants with dual-career considerations can find university jobs such as professor jobs, dean jobs, chair / department head jobs, and other faculty jobs and employment opportunities at the University of Oregon and at other institutions of higher education in the region on

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