Director of Communications and Marketing in the College of Business Administration

  • Central Michigan University
  • Mt Pleasant, MI 48858, USA
  • May 10, 2024
Full time Alumni Relations Deans & Directors Development/Advancement/Fundraising External Relations, PR, Marketing

Job Description



Position Number: S-3318

Position Summary:

The Director of Communications and Marketing in the College of Business Administration (CBA) leads the marketing and communication efforts for the college. The Director is a strategic, creative and forward-thinking leader who is responsible for developing and executing communication efforts that will advance the brand of the College of Business Administration. As a member of the college’s senior leadership team, the Director collaborates with college leadership, Admissions, University Communications, and other key stakeholders to plan, develop, and implement marketing strategies, communication plans, and student recruitment efforts. This position serves as an experienced leader with a proven ability to be innovative, collaborative, and lead others.

Required Qualifications:

Bachelor’s degree in marketing, public relations, communications, journalism, or related field.
Five years of related professional experience.
Three years of professional experience leading a team.
Experience with website and newsletter production and message development.
Demonstrated experience developing and executing strategic marketing and communications plans and the creativity to produce dynamic content that will relate to and engage target audiences.
Strong analytical skills and demonstrated ability to leverage data to develop, execute, and improve effective marketing and communications strategies.
Demonstrated ability to collaborate and build strong relationships with key stakeholders and teams on and off campus.
Exceptional verbal and written communication skills.
Ability to multi-task, manage multiple initiatives, and direct others in a complex, dynamic environment.
Ability to lead and motivate staff to produce high-level, brand-driven content.
Familiarity and experience with technologies, systems, and tools that support traditional, and digital marketing and communications processes and initiatives.
Ability to perform the essential functions of the position, with or without reasonable accommodation(s).

Preferred Qualifications:

Master’s degree in business administration, marketing, communications, or related field.
Experience in higher education or similar industry.

Duties & Responsibilities:

Develops and implements a comprehensive marketing communication strategy that is aligned with the mission, vision, and goals of the college and university, ensuring and enhancing consistent brand identity and messaging to internal and external stakeholders.
Leads all undergraduate enrollment initiatives for CBA by collaborating with appropriate college and university stakeholders to execute all marketing, communications, and yield initiatives to meet or exceed enrollment goals for the college.
Collaborates with graduate program directors, Admissions, and University Communications in the recruitment of international and domestic students for the college’s online and on campus graduate programs.
Creates and executes a comprehensive internal and external content management strategy across all relevant platforms — including email, website and social media — that effectively and efficiently meets communication goals for target audiences.
Develops and strategically amplifies College of Business Administration stories across campus and externally.
Supports the marketing and communications needs of departments, centers, offices, student organizations, and other key internal stakeholders within the College of Business Administration.
Supports college leadership in the development and delivery of annual updates, reports, presentations, and other communications to internal and external stakeholders.
Monitors and analyzes communication metrics to leverage analytics and ensure that marketing strategies are effective and are demonstrating a positive return on investment for the college.
Leads, develops, and motivates two professional staff members on the marketing and communications team to deliver high quality deliverables in support of college objectives and goals.
Performs other duties as assigned.

Supervision Exercised:

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $72,000 - $88,000 per year
Department: College of Business Administration - Dean's Office
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.00
Position Type: 12 month
Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859
Posting Ends:
Open Until Filled: Yes

About the Department:

About CMU:

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards:

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

Message to Applicants:

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

If there is another document you wish to include that is not required, please utilize Other Document (1).

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. Please review the Leadership Standards before applying for this position.

This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Monday, June 10th.

To apply, visit

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see
If you wish to see “EEO is the Law” posters, please click here.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.
CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858

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