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The Vice President for Communications & Marketing is the senior-most executive responsible for communications, marketing, branding, and public relations, serving as a member of the President’s Cabinet. The incumbent will be charged with shaping and advancing the Institute’s message and brand within its community and driving local, state, national, and global communications. As a dynamic leader, the Vice President’s goal will be to reinforce existing communications strengths and further establish innovative, substantive, and proactive messaging across all communication platforms. As a strategic advisor, the Vice President will serve as a communications and marketing resource for the President and the Institute’s senior leadership. This person will be responsible for setting and communicating the direction of the Institute’s communications through the creation of a vision and strategic priorities that reflect the Institute’s mission, vision, and strategic plan, addressing target audiences and key stakeholders, as well as ensuring alignment and consistency of communications across the institution. The Vice President will also cultivate and sustain beneficial and collaborative relationships with internal and external stakeholders to advance the Institute’s strategic communications priorities. Responsibilities: Provide vision, leadership, and counsel for Institute communications and marketing in alignment with the Institute’s strategic plan. Enhance and communicate the mission, vision, and initiatives for the Institute’s communications unit to ensure alignment with strategic priorities Serve as the President’s senior-most executive and Chief Spokesperson for communications and marketing, with responsibility for oversight and direction Formulate and manage a comprehensive media relations strategy and program at the local, state, national, and global levels encompassing print, television, and social media outlets. Engage with key print, broadcast, and digital media outlets, both proactively and reactively, and provide media training to Institute leaders and faculty Collaborate to strengthen, align, and guide the Institute’s overall and departmental brands through strategic marketing activities. Ensure brand standards are maintained and consistent throughout the organization Take a research-based approach to identify key messages and audiences, and work consistently to tell Institute stories, weaving them together to create a consistent, unified message in support of the Rose-Hulman brand to a broad range of targeted, diverse audiences Work with Institute senior leaders, faculty, and staff to assess the Institute’s communications and marketing needs and identify strong messages, compelling stories, and key audiences Collaborate across all departments – with specific focus on admissions, development and alumni affairs, administrative, academic affairs, and athletics – to align messages and to promote key initiatives of the Institute Reinforce a culture of excellence, innovation, and creativity, one that is proactive and quick to mobilize around important issues facing the Institute at all levels Anticipate, prepare for, preempt, and mitigate issues with the potential to negatively impact the Institute’s reputation. Oversee issues-management and crisis communications plans and advise senior leaders in the event of a crisis Lead strategy and provide oversight for internal communications to ensure that faculty, staff, alumni, students, and their families are kept informed of the Institute’s goals, objectives, and progress. This will include the maintenance and enhancement of the framework and content for the internal and external websites. Develop benchmark criteria and track and evaluate the effectiveness of communications and marketing strategies on a regular basis Plan, develop, and implement marketing, communications, community relations, and digital strategies for Rose-Hulman while monitoring the success of these strategies Oversee the day-to-day operations of the Office of Marketing and Communications including staff supervision and evaluation, workflow efficiency, budgeting, planning, and professional development Develop and mentor staff performance based on goals, objectives, and priorities